Abita Beer Hosts Premiere Party And Benjy Davis Project Concert
The Abita Brewing Company is hosting a free, one-night-only, premiere party at the New Orleans House of Blues to debut their new television and radio campaign featuring the music and musicians of the popular Louisiana band, Benjy Davis Project. April 10, 2007 IT’S NEVER BEEN SEEN…IT’S NEVER BEEN HEARD The Abita Brewing Company is hosting a free, one-night-only, premiere party at the New Orleans House of Blues to debut their new television and radio campaign featuring the music and musicians of the popular Louisiana band, Benjy Davis Project. On Tuesday night, April 17th Benjy Davis Project will debut their new CD, live in concert along with the world premiere of the new Abita Beer campaign. The evening will feature a double-length special edit of the Abita commercial that will be the centerpiece of the evening. You must be at least 21 years old to attend the event. The Abita Brewing Company was founded in Abita Springs, Louisiana in 1986. They are the 31st largest commercial brewer by production volume in the nation and the largest craft brewer in the southeastern United States. Sales for the company have topped $12 million. Abita Beer and Benjy Davis Project – Louisiana True “Ever since Benjy Davis Project played at our big 20th Anniversary party last summer everyone has been talking about how they’re the hottest band right now,” said David Blossman, president of Abita Brewing Company. “We knew BDP was a perfect match for our new TV and radio campaign…just like Abita Beer, they’re all about Louisiana,” Blossman continued. “More and more musicians are forming creative partnerships with companies as a way to get their music heard by consumers,” said Blossman. Benjy Davis Project is based out of Baton Rouge and is at playing the French Quarter Fest this weekend and on the Acura stage at Jazz Fest on Friday, May 4. Their new CD was recorded at Dockside Studios in Lafayette, where Irma Thomas’ Grammy award winning CD was also recorded. It was produced and engineered by David Z., who has produced, engineered and mixed gold and platinum sellers and Grammy award winners, including Prince’s “Purple Rain”.
The broadcast premiere in New Orleans, Baton Rouge and Lafayette of the new Abita Beer television commercial is set for Thursday, April 19 during top rated Grey’s Anatomy, which airs on ABC at 8PM. Innovative Advertising of Covington, Louisiana produced Abita’s first new television campaign in three years. The commercial was shot in and around New Orleans, Abita Springs, Baton Rouge and Lafayette.
|
