Recently in PRESS RELEASES Category
 December 28, 2011 (Abita Springs, La.) The Abita Brewing Company is pleased to announce that they will dedicate funds from sales of their upcoming Select brew, an Imperial Red Ale, to former New Orleans Saints player Steve Gleason and the Gleason Family Trust. Gleason announced in September that he had been diagnosed with amyotrophic lateral sclerosis (ALS), often referred to as Lou Gehrig's Disease. ALS is a debilitating neuromuscular malady for which there is no cure. Twenty-five cents from each pint of the beer sold will benefit the Gleason Family Trust. In addition to helping offset the incremental costs of living with ALS, contributions to the Gleason Family Trust go towards Steve’s participation in advanced and experimental technology, equipment and treatments. Gleason fans will help name Select brew “I’ve always been a beer lover and a big fan of Abita’s brews,” said Steve Gleason. “One of the brewers at Abita is a family friend and when he approached me with the idea of creating a special fundraising brew I was both honored and really excited. I helped create the recipe, which is a dream come true for a beer guy like me. “ “It’s going to be an Imperial Red Ale.” Gleason continued, “I’m asking fans of Abita and members of Team Gleason to visit my Facebook page and suggest names for this very special brew. There are so many creative brains out there, I know they’ll come up with something really special.” “Everyone has been touched by Steve’s story,” said David Blossman, President of the Abita Brewing Company. “We wanted to help raise awareness for his case and his cause, so we chose to do what we do best: brew beer. It is our hope that this Select brew will help advance Steve’s goal to continue to live a remarkable life and inspire others to do the same.” The author of the winning name will join Gleason for a pint of the Abita brew at a special event when the beer is introduced to the public in early February 2012. The Abita Select Imperial Red Ale is a very malty brew with a slightly fruity yeast flavor. It has a nice hop flavor and aroma and is 8 percent alcohol by volume. . Abita Select is an exclusive premium draft product line from Abita that features a new style every few months. These specialty brews can be found only on tap and only at certain restaurants and bars. Consumers can locate Abita Select by using the beer finder on the Abita website or downloading the free Abita iPhone or Android App. About the Abita Brewing Company The Abita Brewing Company was founded in Abita Springs, La., in 1986 and is the oldest and largest craft brewer in the southeast. Abita is the 24th largest commercial brewer by production volume in the nation and the 15th largest craft brewer in the United States. Sales for the company should exceed 125,000 barrels this year. Abita Brewing Company produces seven flagship brews year-round: Abita Amber, Golden, Light, Turbodog, Purple Haze, Jockamo I.P.A. and Restoration Pale Ale. Abita also offers five seasonal beers, three Harvest brews, four Big Beers and a draft-only series of Select beers. ##
FOR IMMEDIATE RELEASE
October 25, 2011 Brew made with real Louisiana Oysters Abita is proud to introduce their newest Select brew, made with real Louisiana oysters. Last year the Abita Brewing Company sponsored a home brew competition and offered the winning brewer a unique prize, a chance for their beer to be brewed by Abita and distributed as an Abita Select offering. The winning home brewer is Kerry Dale Yoes of Zachary, with Imperial Louisiana Oyster Stout. Home brewers from around the region gathered in March of last year at the Abita Brewery to compete. Yoes’ beer was the judges favorite and earned him the “Andy Award.” The award was named in honor of Abita’s first home brew contest winner, Andy Thomas who created the base recipe for Abita Andygator many years ago. Abita Celebrates Louisiana Seafood “We are especially pleased to offer this new Select because it contains real Louisiana oysters,” said David Blossman, President of Abita Beer. “We want the world to know that seafood fresh from Louisiana is ready and waiting for them to enjoy in so many ways...including as an ingredient in craft beer. Using Louisiana ingredients in our brews, from strawberries and satsumas to pecans and oysters, is just another way Abita Beer keeps their promise to always stay Louisiana True.” Abita’s Imperial Louisiana Oyster Stout is made with pale, caramel, roasted and chocolate malts. Oats are also added to give the beer a fuller and sweeter taste. The roasted malts give the beer its dark color, as well as its intense flavor and aroma. The flavors of toffee and chocolate are prevalent but not overpowering. The beer is hopped with Willamette hops. Since the beer gets so much flavor from the malts there is not a lot of hop flavor. There is just enough bitterness to complement the sweetness of the malt. Finally, freshly shucked Louisiana oysters are added to the boil. The salt from the oysters gives the beer a more intense aroma and mouthfeel. Abita Select is an exclusive premium draft product line from Abita that features a new style every few months. These specialty brews can be found only on tap and only at certain restaurants and bars. Consumers can locate Abita Select by using the beer finder on the Abita website or downloading the free Abita iPhone app. About the Abita Brewing Company The Abita Brewing Company was founded in Abita Springs, La., in 1986 and is the oldest and largest craft brewer in the southeast. Abita is the 24th largest commercial brewer by production volume in the nation and the 15th largest craft brewer in the United States. Sales for the company should exceed 130,000 barrels this year. Abita Brewing Company produces seven flagship brews year-round: Abita Amber, Golden, Light, Turbodog, Purple Haze, Jockamo I.P.A. and Restoration Pale Ale. Abita also offers five seasonal beers, three Harvest brews, four Big Beers and a draft-only series of Select beers. # CONTACT: Beth Harris 985-809-1975
 INTRODUCING: ABITA BEER IN CANS
Louisiana’s Premier Craft Beer “Yes, We Can!” FOR IMMEDIATE RELEASE July 25, 2011 (New Orleans, LA) –The Abita Brewing Company is pleased to announce it plans to offer three of its flagship brews in cans: Amber, Purple Haze and Jockamo I.P.A. Abita Quality Always Comes First Abita Brewing Company President David Blossman said, “The canning technology is something that we’ve been researching and investigating for a long time. We feel confident that today’s cans are a quality solution that will preserve and protect the flavor of Abita.” Continued Blossman, “For many years people associated craft beer with glass bottles only, but the perception and the technology of the aluminum beverage can has really changed.” The new Abita cans will be coated with a special water-based lining to protect and preserve the great taste of the beer. This lining insulates the beer from the can’s interior surface. Canning also limits exposure to UV light and oxygen, two elements that can damage the taste of beer. Abita Goes Where You Go “You can take cans to the places we love in Louisiana where glass might not be convenient or allowed...parades, fishing, tubing, golfing, the beach,” said Blossman. “Louisiana is the Sportsman’s Paradise, Mardi Gras central and we’ve got the most dedicated tailgaters anywhere. We’ve made it even easier to bring Abita to the party, wherever it’s happening.” “Cans go where glass bottles sometimes cannot--think about Louisiana’s 3,000 miles of coastline, over 400 annual festivals, 194 golf courses and 22 state parks. It all adds up to plenty of good reasons to put Abita Beer in cans.” “Of course, I always preach the right way to drink a beer is to pour it into a proper glass. It’s the full sensory experience.” Blossman concluded. Recycle and Renew, That’s Louisiana True Aluminum cans are environmentally friendly. They are easy to recycle, weigh less to ship and the average new beer can is made of 40% recycled aluminum. “Abita has always been committed to a greener environment. We conserve energy and water, create our own bio-gas and drive greener vehicles. We use recycled content in our bottles and packaging materials. Aluminum cans are one more way Abita is working to keep our part of the world green and clean.” Abita will offer the canned product in six and 12 packs and expect it to reach store shelves early in 2012. The canning will be based at the brewery in Abita Springs and Abita will also continue packaging in glass just as they have since they began brewing in 1986. About The Abita Brewing Company The Abita Brewing Company was founded in Abita Springs, Louisiana in 1986 and is the oldest and largest craft brewer in the southeast. Abita is the 22nd largest commercial brewer by production volume in the nation and the 15th largest craft brewer in the United States. Sales for the company should exceed 130,000 barrels this year. Abita Brewing Company produces seven flagship brews year-round: Abita Amber, Golden, Light, Turbodog, Purple Haze, Jockamo I.P.A. and Restoration Pale Ale. Abita also offers five seasonal beers, three Harvest brews, three Big Beers and a draft-only series of Select beers. ### Download high res images of the new Abita Beer Cans here: http://peoplewhothink.com/downloads/abita/ABITA_cans.zip |
