Great day for Abita Brewing
Today is a great day for Abita Beer. This morning, everyone who works at the brewery came together to celebrate the wrap up of our three-year, $30 million dollar expansion.
This expansion means exciting things for people who love Abita Beer. A brand new visitor center, a new and bigger gift shop, more tours each week and most importantly, in order to brew the finest craft beer possible, a state-of-the art brewhouse and cellar.
We’ve come a long way since we started in 1986 in the tiny back room of what is now the Abita Brew Pub restaurant. We’re proud of the fact that we were the very first craft brewer – not just in Louisiana but in the entire southeast. And we’re proud of the role we played as a pioneer in the craft movement.
Abita brews the beer that reflects the people, passion and culture of Louisiana.
I knew when I was just 17 what I wanted to do with my life. I invested my teenage savings – all $2,500 of it – into what would become the Abita Brewery. Little did I know that one day I’d have one of the greatest jobs in Louisiana. I’m very proud of all the people who brew Abita Beer and who love this brewery as much as I do. When I look back, I couldn’t be prouder of what Abita has accomplished. This beer is an ambassador of our Louisiana culture to the rest of the nation.
But there are still plenty of people out there who haven’t experienced Abita Beer or wish they could find it where they live. We get emails from them and they reach out to us on Facebook and Twitter.
We enjoy beer and we want all our fans to enjoy our beer too. That’s why Abita is proud to announce our latest adventure: Enjoy Beer.
As a founding partner of Enjoy Beer, Abita will gain the resources and expertise we need for successful long-term growth, while always keeping our roots firmly planted here in Louisiana. Enjoy Beer will provide distribution, marketing and sales support to top independent craft brewers. Simply put, Enjoy Beer will help us put more Abita Beer in more places.
All across the country there are local brewers just like us, working hard to compete against the giants of the brewing industry. We know our beer is better. We know our commitment to the communities that define us is stronger. Now we’ll have the resources and tools we need to level the playing field against the multinational giants.
We’re proud to have another craft brewer, and one of the founders of Harpoon Brewing, at our side leading Enjoy Beer. Rich Doyle founded Enjoy Beer and is as passionate about craft brewing as I am. With Rich leading the way, Enjoy Beer is founded by craft brewers to help craft brewers.
We love and respect the fans of Abita Beer. Abita Beer is Louisiana culture on tap, and you create that amazing culture. I’d love to know what you think about our expansion and our new plan for the future with Enjoy Beer, please send me an email at DavidB@Abita.com.
Thank you for your support and loyalty. The fan base we have for this beloved brand is truly amazing. It inspires me and the rest of our team at Abita to get up every day and brew with the passion and pride that defines this great region.
Cheers to you from your friends at Abita Beer.
President, Abita Brewing