New Packaging. Same Great Beer.
2016 is a milestone year for us here at Abita. For one thing, we turn 30! That isn’t all though, because in coordination with that 30th anniversary, we’re unveiling new designs and an overall new look and feel for our packaging. You can expect to see the new looks for our flagship brews, seasonal brews and harvest series on shelves this month!
You’ll see these changes, but we want to be very clear that even though the bottles may look refreshingly different on the outside, your favorite brews inside will taste exactly the same! WE REPEAT: NEW LOOK, SAME GREAT TASTE! Our new look is inspired by the art, culture, history and colors of New Orleans. The personality of the city is showcased through eccentric new characters and quintessential New Orleans scenes depicted on the packaging.
You may also notice that your favorite bottles of Abita brews are back in basket carriers. The first bottles we offered debuted in baskets, making it fitting to return to them after all these years. We made the change after listening to you, our fans, regarding your choice of baskets over wraps. The new baskets allow for ease of use and give you the ability to see more of the product through the packaging.
We’re excited about the new look and we think you will be too! Take a look below at some examples of what you can expect to see coming your way this month and stay tuned for information on more package updates throughout 2016!
Cheers from your Friends at Abita,
David Blossman, President
Abita Party Pack
Abita Wrought Iron IPA