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ABITA SPRINGS, LA – Louisiana’s first and largest craft brewery, Abita Brewing Company, introduces a guilt-free IPA offering to meet the demands of the evolving beer drinker – Hop 99. This Light IPA, which contains only 99 calories and 2.7 carbohydrates, will be available for purchase year-round beginning late September in all markets Abita beer is sold. As the craft brewing industry continues to evolve, the team at Abita sought to break into a new category and brew a more sessionable beer without sacrificing the craft taste for long-time patrons and new craft beer drinkers. Hop 99 is a sessionable IPA at 4.2% ABV making it an ideal choice for after a run, taking a break from yard work or a long day of tailgating. “Hop 99 is the result of our brewing team and our patrons evolving together,” says David Blossman, President & CEO of Abita Brewing Co. “This beer gave us the challenge to create a flavor-forward, drinkable IPA, while it gives beer drinkers a craft-forward, sessionable option that significantly cuts the amount of carbohydrates and calories normally found in an IPA, or any category for that matter.” Hop 99 is one of the first of this emerging...
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